It’s safe to say that Plymouth wasn’t considered being sexy in the early 1950s: the stodgy Keller Boxes and their sensible successors sure were rational rather than emotional choices. Which certainly didn’t help selling them in a time when flamboyant car styling and overstated extravagance became the number one selling point for most customers.
That changed in October 1954 when Chrysler’s chief designer Virgil Exner introduced the new “Forward Look” models for 1955, flabbergasting customers and experts alike. Suddenly, all Chrysler brands sported well-proportioned, elegant and, above all, striking looking cars. Even Dodge and Plymouth, the lowest Mopar divisions, now had models that were on par with their best competitors — and even better looking.
Plymouth more than corrected a perceived disadvantage it had with the „too compact“ looking 1953-1954 models: suddenly the Plymouth was five inches (12,7 cm) longer than the Ford, and outsized Chevrolet by eight inches (20,3 cm). That enlargement shows, even in our battered example from Sancti Spiritus. Especially the low cabin, clean lines and a long looking front end, due to the canted headlight covers, make the all-new Chevrolet and Ford (themselves being doubtlessly great designs) suddenly look a little stubby...
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