"New styling that stays new. Fresh, new 1954 styling outside and in makes Chevrolet even more of a stand-out. And there's an exciting choice of rich new colors that harmonize with the new and more colorful interiors."
Somehow, the advertisement claim fits well to this colorful Chevy from Havana. The chrome moldings around the windows and the holes for the missing chrome decor in the front fender indicate that it's a "Two-Ten" Sedan, the intermediate trim-level of Chevrolet's lineup for 1954. The new models, introduced in 1953 and face-lifted for 1954, sported a slightly boxier design than their predecessors, with improvements in packaging, such as larger trunk openings and greater shoulder room for the passengers. The tried-and-trusted "Blue Flame" 6-cylinder engines still had to serve, which gave Chevrolet a disadvantage to Ford, who just had introduced a popular V-8 option. Anyway, Chevrolets engineers were already working on a V-8 engine for 1955, which would become a smash hit with the customers.
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