Saturday, October 16, 2010

1946 Buick Roadmaster 4-door Sedan



"You've probably tried a lot of cars in your automobiling lifetime – most people have. Maybe you were even a bit sorry to part with some of them, because they and you got along so well together. But, sir – just wait till you an this Buick start going together steady!

Wait till you know what it's like to travel in straight-from-tomorrow styling that makes you the handsomest picture anywhere on the highway. Give that big Fireball straight-eight a few hundred miles and see how you tumble for its quick, surging power, its smooth quietness at cruising speed, its instant answer to every demand made on it. Learn what it means to have some good, solid roadweight to steady your going – two full tons, in this case all poised on the gentlest of all-coil springing. Get acquainted with the little things. The big luggage compartment that packs like a suitcase – thee person seats that are friendly as your easy chair – parking brakes that set with a toe-touch – the handy control that floods your car with fresh air on warm days – even windshield wipers made quiet as a whisper.

The simple fact is, that it's 'for keeps' when you and this Buick get together. It's no more 'just another car' than the Lady of the Household is just another girl. That's why you see Buick owners hailing each other in happy salute when they pass on the road – they're brothers in a common bond of satisfaction others can't quite know."


Buick's contemporary advertisement sounds funny in today's context, but in Cuba, somehow many of the old claims fit incredibly well. Here, out of necessity, car and owner keep on "going together steady", and not only to Buicks the relations are "for keeps". Hence, after more than six decades on cuban roads, this massive 1946 Buick Roadmaster is still in a pretty good shape.

The styling of the 1946 Buicks dates back to 1942. Upon their presentation, the cars looked stunning and progressive, but after just some months in production, civil car assembly in the U.S. was halted in February 1942. When Buick resumed production in October 1945, the cars sported a new front grille and a little less brightwork, but otherwise looked the same as before the war. Buick had no problems of selling this design through 1948. However, except Studebaker (being "first by far with a postwar car"), all american car companies had to rely on even older, warmed-up pre-war designs, so that the Buicks looked pretty good in the crowd.

0 Kommentare: