Thursday, January 29, 2009

1946 Chevrolet Stylemaster Sport Sedan

"All the outstanding qualities that made Chevrolet foremost in popular favor in prewar years, all the features of construction and design that made it first in value, are to be found in the new 1946 Chevrolet. You, the public, put Chevrolet first in sales; we, its makers, keep it first in value..."

The catalog didn't promise too much in these old days, although we bet that Chevrolet never thought of a 60-years-lifetime of it's products. In Cuba you find these old cacharros still up and running on (almost) every corner.

This 1946 Chevy Stylemaster is resting at the seafront of Punta Gorda in Cienfuegos. After the war had ended, private persons were able to buy cars again, but the big companies were in a dilemma: during wartime all focus had been on weapons and engines, and now there were no news to please the customers. The prewar models had to "survive" until the new generation of cars was production-ready. Chevrolet "stretched" this time successfully with annual touch-ups until 1949, when the completely new designed lineup hit the dealers.

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