Saturday, September 6, 2008

1958 Chevrolet Bel Air 4-door sedan

"For '58, Chevy's gone big . . . with Sculpturamic styling! Longer? You know it . . . lower, wider, deep-down new. From road to roof it brings you new glamor, new performance, a wonderful new floating way of going."

A rule says that advertisement gets louder when the product sells worse. Certainly this applies for the 1958 Chevrolet, even when it wasn't only the fault of the design. GM's whole lineup for this year brought heavy-handed styling with loads of chrome, but strangely boxy proportions. Compared to the competition from Chrysler, the cars simply didn't look good. To make things worse, an economic recession let the customers sit taut on their wallets. Bigger, lower, longer didn't sell anymore, while the demand for compact cars like Studebaker's Lark soared.

The "Bel Air" nameplate was introduced with the top-notch hardtop in 1950 and for years the sign of the most expensive Chevrolets. In 1958 it was already dedicated to catch "mid-line" customers with its glamorous name and just got replaced by the "Impala" at the upper end of the lineup.

2 Kommentare:

Anonymous said...

that's a nice one) hope to visit cuba this winter. I wanna do a small video report about cuban classic cars(hope to rent one too if possible(if u know where please write)), so please write more info about them, ur project is cool!)

Ralphee said...

The only legal option to rent a classic car in Cuba is through Grancar (Tel. +53-7/577338,, which can cost you up to 100$/day.

But you will easily find drivers who are happy to "illegaly" take you into their classic cars. "Illegal" is a low risk for you as a tourist, as usually just the driver will be fined when stopped by police. A whole-day's rent should cost you around 30$ (which equals two average monthly incomes here). Just ask around when you stay in "casa particulares" (the best way to experience cuba), as someone always knows someone here...