Saturday, November 1, 2014

1957 Dodge Custom Royal Lancer Convertible



"Step into the wonderful world of AUTODYNAMICS!"

Chrysler's foray into car styling leadership didn't end with the first generation of Virgil Exner's stunning "Forward Look" models. The second generation, launched in 1957, looked almost ridiculously long, low-slung and nimble, and gave the designers over at GM quite some headaches. For years, Harley Earl and his design department had promoted the longest and lowest looking cars in the industry. Yet, next to a new low-slung Chrysler, Dodge or Plymouth, suddenly their Chevrolets, Buicks or Oldsmobiles looked quite bloated.

A new, space-saving torsion bar suspension allowed for both superior handling and dramatic low looks. Even more so when the roof was off, like on our pictured Dodge Custom Royal Lancer Convertible.

Dodge's daring Jet Age styling certainly inspired the division's copywriters. They invented "Autodynamics" to praise the qualities of the new "Swept-Wing" Dodges: "Autodynamics  . . .  where everything is new from road to roof! You sweep along in a low-slung, swept-wing beauty barely 4 1/2 feet high, cushioned in a 'Realm of Silence' by new Torsion-Aire Ride. A touch of your toe unleashes a hurricane of power, tamed to your command by new Push-Button Torque-Flite Drive that packs a 1-2 punch. You have never seen, felt, owned anything like it."

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